A couple of months ago, I came across this concept called Netweaving. Working in the talent development sector, one of my major activities includes connecting people. If I know someone that can be of good asset to the others that I know, I connect them; sometimes for jobs, partnerships or just for the conversation. So, when I learned about Netweaving the first time, I realized I may have been doing something similar myself without actually realizing it.

Now, Netweaving is much more than just connecting people. According to Bob Littlell, the founder of this concept, it is a reciprocal approach where we meet people and try to solve their problems.
Networking, on the other hand, is a well-known concept; it’s about meeting people and growing your connections. Networking is often done to connect with people to find more opportunities, business and career advancements.
So to talk about the differences, there is a slight shift in the mindset of networkers and netweavers. While networking, the shift is inwards, we often tend to ask, “How is this person going to help me in my career or life?” Whereas, while netweaving, the shift is outwards and we tend to ask, “How can I help this person or do I know someone that could be of help to this person?”
Netweavers believe in “Paying It Forward” and is often bound by this motto. The main objective of this approach is building trust by helping others and is believed to be a characteristic of Servant Leadership.

Why I prefer Netweaving?
Personally, Netweaving feels more relaxed and no pressure approach for me. I am not very good at traditional networking and I often do not find comfort in meeting new people regularly. As I look back, I have realized that the connections that I’ve managed to have till date, is mostly from the netweaving and not networking. I meet people either in workshops, workplace, events that I am interested in and my circle which means I always have something in common to talk about with them and this has just made it easier for me to strike a meaningful and long conversations.
How can we be an effective Netweaver?
Let’s think of a scenario where you attend an event and want to grow your network. I assume, your first step would be to go to the person that you want to connect with and introduce yourself and exchange your contacts and leave.
Instead, you can apply a slightly different approach where you meet the one you want to connect with and try to learn as much as possible from them about their company, passion, challenges and vision. Replacing your question from “How is this person going to help me?” to “How can I be of value to this person?” can make a lasting impression and you can build a long term connection.

What are the skillsets required to be a better Netweaver?
Bob Littell, in his book, talks about three skill sets that are required to be a better Netweaver.
- People Connector– Empathetic Listening, Getting to know you above superficial level
- Resource Provider– Offering resources with no strings attached
- Trusted Resource Network– Establishing a wide network of people with exceptional qualifications and expertise
Netweaving as a concept has not gained a lot of momentum till date but surely is a good approach to establishing meaningful connections with people. If this has interested you and you would like to learn more about it, you can visit Bob’s Website and test your aptitude skills and get certified as well.